The Rocky Mountain Automotive Press (RMAP) announced its members have named the Ford Maverick as the winner of the 2023 Rocky Mountain Truck of the Year.
The RMAP vehicle nominating committee considered powertrain and chassis performance, overall value, and vehicle design and engineering
to narrow down the field to five finalists for the Rocky Mountain Truck of the year category.
Among the finalists for 2023 award were the Toyota Tundra, Chevrolet Silverado, GMC Sierra, and RAM 1500. After voting by the entire RMAP membership was complete, the Ford Maverick was declared the winner. RMAP congratulates Ford for winning this prestigious award.
“The Ford Maverick’s new Tremor package gives the segment-busting vehicle even more capability along with rugged looks. Especially big congratulations are in order as this marks the Maverick’s second year of winning the RMAP Truck of the Year award.”
-Matt Pilgrim
2023 marks the seventeenth annual Rocky Mountain Vehicle of the Year awards. The goal is to recognize 2023 and 2022 models (an extension due to the pandemic-caused production challenges) that are all-new or significantly revised. In order to be eligible for the award, vehicles must be in the Rocky Mountain regional press fleet and/or available for RMAP members to evaluate during at least one of our events.
RMAP membership consists of automotive journalists from Colorado, Utah, Wyoming, New Mexico, Kansas, and Nebraska. RMAP members reach millions of potential car, SUV, and truck buyers via the internet, in print, on TV, or via radio.
RMAP journalists regularly receive manufacturer press fleet vehicles for review and testing. They also interact with automakers’ executives, engineers, designers, and other representatives to learn all the details about the latest new vehicles.
Ultimately, RMAP members serve to help the buying public make educated choices regarding purchasing or leasing vehicles.