Colorado’s 150th-Anniversary license plate breaks sales records

The Colorado Division of Motor Vehicles (DMV)  announced that one of the state’s 150th-anniversary license plates has set an unprecedented record as the fastest-selling plate in state history. 

In a tribute to Colorado’s history and spirit, residents have rushed to display the “Pikes Peak or Bust” plate on their vehicles, with 5,700 license plates ordered in the two months of availability, surpassing the previous fastest seller, the Broncos Charities plate, which took four months to reach comparable sales. 

“Colorado’s 150th birthday is an exciting time to celebrate and take pride in our state. Both of the 150th-anniversary license plate designs showcase unique parts of Colorado, so I am not surprised many people chose one for their vehicles,” Governor Jared Polis said. “Congratulations to Calista and Evan on the success of your license plate designs, and I look forward to seeing more of them on the roads!” 

The license plate, which went on sale in August of this year, is based on the Historic Colorado Contest’s U13 Division winning design by Calista Blaschke of Denver. The plate design includes Pikes Peak, the State Bird (lark bunting) and the State Tree (blue spruce). 

Additionally, the 13+ Division winning plate, designed by Evan Griesheimer of Denver, is also experiencing strong sales, with nearly 3,000 plates ordered through September. According to Griesheimer, the plate’s design was inspired by the simplicity and colors of the Colorado State Flag, the Rocky Mountains, and the state’s rich mining history. 

“The overwhelming demand for this special plate showcases the pride that Coloradans hold for their state’s enduring legacy,” DMV Senior Director Electra Bustle said. “The DMV is committed to giving Coloradans a vehicle to express their interests through their personalized license plate selection.”