Cherry Creek High School’s Future Business Leaders of America (FBLA) chapter has partnered with Fathom Events to provide members of the club with the unique opportunity to gain hands on experience in the business of Hollywood movies – partnering members of the team with professionals who work day-to-day in the space and learning real world business practices behind some of their favorite films.
The project kicked off with selected chapter members, ranging from freshmen to seniors, meeting with Fathom Events’ executives on January 19th. The students were introduced to many different aspects of the movie business including but not limited to social media marketing, graphic design, finance, business intelligence, and public relations.
The students then worked closely with Fathom’s various departments and staff to produce actual presentations and materials to support their Fathom mentor’s assignments and to gain valuable firsthand experience. Some examples include the creation of social media content, searching for influencers, and the drafting and servicing of press releases.
“At Fathom, we understand the positive impact mentors and professional experiences can have on students as they consider their potential career path. We are excited to work with these students and give them genuine work experience and insight into Fathom’s business, as these students have shown an interest in being future business leaders,” said Shannah Miller, VP of Marketing at Fathom Events.
“The partnership with Fathom Events has been a great opportunity for our members to connect and transfer their current business knowledge with meaningful application. The Fathom team has provided phenomenal learning opportunities and developed relevant workplace skills for our FBLA members. This opportunity has helped our students to see the skills they are learning in the classroom and how they apply in the real world,” say Jennifer Sheets and Erika Schofield, co-advisors of Cherry Creek FBLA.
This amazing project was made possible through the efforts of a handful of students working on their chapter project: Partnership With Business. This is a competitive event in which participants reach out to form a close connection between their chapter and a local business in order to provide FBLA members with enriching opportunities. This year, the partnership with Fathom Events has provided an entirely new experience for members of Cherry Creek’s FBLA chapter. It connects their involvement in FBLA with real business knowledge and experience, inspiring many to pursue a business career or become more involved in their chapter through Fathom Events. Fathom Events is the leader in event cinema, headquartered in Greenwood Village which provides content to AMC, Regal Cinemas, and Cinemark – bringing new and exciting content to theaters for an array of audiences. This includes classic films, live performances from the Metropolitan Opera, much beloved anime films. Each Fathom Event includes special and exclusive content including behind the scenes footage, sneak peek trailers and Q&A session between a film’s cast and director. Some upcoming events that Fathom is working on are “The Big Lebowski’s 25th Anniversary”, “The Lord of the Rings: Return of the King 20th Anniversary” and “The Journey – A Music Special from Andrea Bocelli”.
ABOUT FBLA
FBLA is one of Cherry Creek High School’s largest organizations with over 200 members this year. FBLA focuses on providing students with a valuable business education, as well as other opportunities like community service and social events. One of the main aspects of FBLA is competition, which consists of live presentation events and tests in all sorts of business fields ranging from Agribusiness to Sports and Entertainment Management to Website Design. CCHS FBLA is currently hard at work preparing for the District Leadership Conference on February 9th and State Leadership Conference on April 5th.
ABOUT FATHOM EVENTS
Fathom Events is a recognized leader in the entertainment industry as one of the top distributors of content to movie theaters in North America. Owned by AMC Entertainment Inc. (NYSE: AMC); Cinemark Holdings, Inc. (NYSE: CNK); and Regal, a subsidiary of the Cineworld Group (LSE: CINE.L), Fathom operates the largest cinema distribution network, delivering a wide variety of programming and experiences to cinema audiences in all the top U.S. markets and to more than 45 countries. For more information, visit www.FathomEvents.com.