Scottie Taylor Iverson. Photo by Tommie Collier
BY BOB SWEENEY
Scottie Iverson bills herself as an award-winning marketer, journalist and community catalyst.
Since 2003, she has been an advertising sales consultant and the fashion & lifestyle editor for The Villager with a section she named Flair! (Actually, she began writing for The Villager in the 80s for a section called Elan and purchased advertising in the paper for her clients.) “I love what I do,” said Scottie. “Our paper supports so many causes and I meet the most devoted and amazing volunteers who give not only money but of themselves to a myriad of worthy nonprofits. In the 37 years that The Villager has been publishing, it is estimated that the paper has contributed over $13 million worth of space to charities of various sizes.”
Scottie with the family pet Samoyed named Princess for the official program when she chaired New Ball III for American Cancer Society.
“I also want to express my gratitude for this honor and especially the opportunity to have my name added to the list of outstanding former recipients of The Villager of the Year designation,” she stated.
She is also the principal of Swan Taylor Denver, Public Relations & Marketing that specializes in image packaging and special events – a business she founded over three decades ago. Appropriately, Swan Taylor Denver’s slogan is: “The swan is the only creature lovely enough to grace the waters of perfection…”
Let’s start with just a few business honors and philosophy. She has blended career and community for award-winning success.
“The two are so enter twined and naturally complement each other. I enjoy bringing people together” she said. She has won local, regional, national and international awards for her clients and organizations as well as Swan Taylor Denver- including its own logo. Her media awards include a Silver Microphone for radio, two National Newspaper Association awards for fashion advertising and four Colorado Press Association awards for advertising and special sections, various art directors’ collaborations and publications and national typography awards. “One of the most flattering moments in my career was when a developer from Texas was in Colorado, heard one my commercials on radio and called the station to find me. That company flew me to San Antonio to meet the team and hired me for its subsequent projects.”
Her talent was discovered back in elementary school. Even though she was shy, she was chosen as the announcer (today that would be called Mistress of Ceremonies) for school programs. Her sixth grade art project was displayed in the Cincinnati Art Museum and won first place. She loved art and sports and fashion that would serve her well in her multiple professions.
Co-chairs Rick Spoor, then Greenwood Village Mayor Nancy Sharpe and Scottie Iverson with Gandhi at his Metropolitan Club Dinner.
Princess Katherine and Prince Alexander of Serbia presented Scottie with gifts at the Royal Tea.
Her leadership qualities were developed in high school. She was involved in many organizations and on many teams. She was the lead dog, liking a change of scenery – serving as the president, the captain, the chair, the sweetheart. Not only did she letter in varsity sports, she was a cheerleader. She was named “Best All Around Senior” and her male counterpart went on to the Air Force Academy in Colorado Springs. “My high school was large, similar to a Cherry Creek High School here, so there were plenty of opportunities to shine and I took full advantage of them. “Although I didn’t consider myself a great singer, it was a special evening to be part of a choir that sang with the Cincinnati Symphony Orchestra. Our high school sororities and fraternities were as sophisticated as college and a great training ground to hone leadership and creativity and sisterhood.”
With daughter Lisa at a Swan Ball that she named and chaired for Ronald McDonald House
At the University of Cincinnati, where she was a Kappa Alpha Theta, she captured many awards, was prom queen, sweetheart of Delta Tau Delta and held numerous leading roles including captain of varsity cheerleaders while playing field hockey and still managed to make Dean’s List. Scottie was surprised being named one of the “Top Ten Senior Women” on the college campus which she didn’t learn until the yearbook was published. Her major was education because in those days, women were either teachers or nurses. Her emphasis was health with a minor in art. “My dad would have been pleased had I elected the highly acclaimed design school at UC, but we hardly had guidance counselors to help with decisions or pave the way. For fun, I helped my friends who were in that program with their projects and their grades, so I regret not pursuing it myself. Still, my credentials were strong (well rounded, of course) and I was recruited by out of state schools to teach, but I wanted to stay closer to home.”
“My background is a patchwork quilt, but each element was a terrific learning experience, led to valuable connections and always landing on my feet. I have been blessed!”
Logo for SWAN TAYLOR DENVER Public Relations
After teaching one year, she tried being a stewardess with a major airline followed by an assistant buyer position with a major department store in Ohio. Then as an outside contractor – market research for Procter & Gamble. That experience was fascinating. After moving to Colorado, she was an assistant buyer for another major department store. Then, she landed on a staff for a major nonprofit that involved traveling the state on speaking tours, organizing volunteers, programs and exhibits, writing a statewide newsletter, interacting with various media, preparing public service announcements and selecting talent including prominent doctors and community leaders. That was “flying by the seat of your pants with never a dull moment and doing everything with a sparse budget.” It gave her confidence and resources to tackle almost any challenge. So, when John Madden, Jr. began developing in Colorado, she was hired along with maybe 10 others to be a leasing coordinator. As space filled in the buildings, the others slowly left. She stayed on and given the role of public relations – a role that still applies to most of her ventures. She had other important mentors along the way while changing companies from commercial real estate to residential depending on the times and various titles in what was essentially a man’s world. She learned from the best in the business including the likes of Madden, Phil Winn, Mike Leprino and later her own high-profile clients. It was an exciting era for her – again offering much responsibility and rewarding consequences. “To see a project or entire communities come to life before your eyes and have the privilege to name them and promote them was exhilarating,” she said.”
When she had had enough of the uncomfortable cycles in real estate, she decided to start her own business and diversify. As the head of Homebuilders Association’s Sales and Marketing Council, she had a built-in prospect list and location for clients to meet. A supplier she knew from her last employer built her a large, custom parson’s table that became the major piece of furniture in her new “office.”
Scottie with LaFawn Biddle having women’s tea at the Cherry Hills Country Club.
She expanded her client base to represent a broad spectrum of industries and services which made her work much more interesting while requiring more research. From nonprofits to retailers, from designers to restaurants, from hospitality to fashion, from beauty to medical, from political to consumer packaging, from financial to celebrities – she enjoyed the refreshing change to be an agent, publicist, consultant, and even a personal shopper.
The pattern that began in school continued and she became involved as an active volunteer and creative contributor. She has had tremendous community mentors from whom she has learned valuable skills (sometimes by observation without their knowledge) including Florence Ruston, Arlene Mohler Johnson (her swan sister), Sharon Magness Blake, LaFawn Biddle and Judy McNeil. With passion, she implemented concepts, named and chaired numerous fundraisers and fashion shows, served on dozens of boards and committees, founded support guilds and garnered community recognition. She was president of Denver Area Panhellenic, American Diabetes Auxiliary and Denver Center Alliance, the fundraising arm of Denver Center for the Performing Arts. Under her term as regional director of Fashion Group International – Denver, the organization won an international Special Event Award for Rising Star, the event she chaired the previous year and a Membership Award for growing the chapter. Along the way, Gov. Bill Owens appointed her to the Women’s Economic Development Council and she was elected vice chair.
Both Scottie and her supportive husband Kevin were honorees at The Golden Ball for American Diabetes Association.
Daughter Lisa and Australian hubby Andrew Just with German Shepherd Elektra. Their other five “pets” are horses.
Daughter Lisa with her son Ty Just who has dual citizenship
She has been honored as Kappa Alpha Theta Denver Alumnae Chapter’s Woman of the Year, Denver Area Panhellenic Woman of the Year, Schlessman YMCA’s Rookie of the Year for fundraising and Angels for Colorado CASA (a support guild she co-founded) Angel of the Year. She received a Huntington’s Disease Society of America Distinguished Leadership award, was an American Diabetes Association 50th Anniversary Golden Ball honoree, a Colorado Ballet Auxiliary En Pointe honoree at the inaugural event as well as a Leukemia & Lymphoma Society candidate for Woman of the Year.
She has won lighter honors including “Most Creative Table” and “Most Elegant Table” at Denver Center Alliance’s Tea Parties, “Inspires the Imagination Table” award at Kappa Alpha Theta’s Entertaining Colorado Style, “Most Beautiful Hat” at Children’s Diabetes Guild Sandals & Sunbonnets Parade and “Prettiest Hat” at The Invitational Polo Event.
Also, for fun, she founded Thursday Afternoon Divas – a social group of women who gather for wine after business hours with no agenda and the Dames & Dogs Fashion Show that made its debut at Metropolitan Club to a tremendous media turnout. In addition to collecting swans and all things tea for her dream of a future tea house, she enjoys reading, tennis and photography. (Notice she didn’t mention in her spare time, because there isn’t any.)
Scottie’s current energy and general resourcefulness is going toward reinventing the former Metropolitan Club of which she was Member of the Year in 2003. The new Metro Club was launched by her previous boss, John Madden, Jr. and is now resuming the earlier momentum with a calendar of planned events. “That club was my elegant stage for entertaining and gathering with friends – many of whom are still part of my inner circle. I miss my club and I know others do as well! If we are able to build our own already-designed structure, (and, we are looking for partners) it will be the Metropolitan Club on steroids. But with or without a building, we are filling the pent up desire to have a club.
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