Pete Paradise and Jenni Paradise-Goad who runs the store. Photo by Scottie Taylor Iverson
BY SCOTTIE TAYLOR IVERSON
“Briggs and Riley is our best-selling brand,” said Jenni Paradise-Goad. “It’s a family-owned business like ours and one of our first close relationships when we opened. My dad, Pete Paradise has been friends with the Briggs and Riley owner for several years.” One reason for that close relationship is the integrity of the brand. Its tagline states: “Engineered for reality, guaranteed for life.”
A Case for Giving is the theme of the trade-in program. It’s a commitment from the manufacturer to help those in need. A $100 credit is given to the customer bringing in a rolling Briggs and Riley bag or a $50 credit for a non-Briggs rolling bag toward the purchase of a new Briggs rolling bag. (The piece traded must be a wheeled piece of luggage to be eligible.)
The new Briggs and Riley showcase within Paradise Baggage. Photo by Scottie Iverson
Gently used luggage from this promotion will be given to local charities. Paradise Baggage has chosen two nonprofits. “The first charity we partnered with when we opened was Arapahoe Foster Care Program,” said Paradise-Goad. They pick up a dozen or so pieces of luggage at a time. It was established so the children would have a place for their belongings when they were moved from place to place.” Paradise Baggage always includes “Donated by Paradise Baggage” in the lining of the various pieces of donated luggage. The other charity to which luggage is donated is Denver Rescue Mission. An especially touching story was recounted of a man walking on South Broadway who came to the door of Paradise Baggage. He mentioned that he saw the store sign and recognized the name.” I came in to thank you for the piece of luggage and thank you for saving my life.” Stories such as these are so rewarding to the company.
In addition, Paradise Baggage is the only repair center in Colorado and is very proud of its work. “Ray and Baneza do an amazing job restoring luggage,” said Jenni. There are other trade-in programs throughout the year that a staff member can explain in detail. For further information: 301-320-4646 or paradisebaggage.com. Paradise Baggage is located at 4442 South Broadway in Englewood with convenient parking in front.
Jenni with some of the many luggage pieces donated to charity. Courtesy of Paradise Baggage
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