Event information sent to us doesn’t always give the information needed to publicize an upcoming event, so we now have our own press release form, as it is the easiest way to cover the bases, giving us the information we need to put your charity “in print,” so to speak, but it’s also the quickest and most informative way to get your event to the most readers.
Sometimes we get only an invitation or Evite that is absolutely clever in design but some details are innocently left out. So start the invitation with five items – who, what, when, where and how, which we were taught in school.
At this desk, we’ve seen the most awesome, feathery and adorable invitations with the very name of the nonprofit missing.
The name of the event, the what, is where creativity reigns, likely the hook that gets that all important first look. For example, Diamonds and Denim was a popular event in the 1980s and it’s coming back, in part, because those with a variety of financial abilities want to attend. The simple reason is that we live in the American West where jeans are likely the most worn item. But wear what you will, it’s fun to put together an outfit for each country-western. Jeans and black tie tuxs are often worn together and why not? Guests like diamond-like faux jewelry that gussy up the lowly jean, and it’s wearable for just about everyone. For those wanting a more personalized look, it’s easy to embellish.
Weeknight black tie events can be tricky for the average wage earner who may have to trade the business suit for the tux or gown in the office restroom.
The when, the date and time, not always explicit, are closely watched as guests gather around the all important silent auction tables for 90 minutes before the dinner bell literally tolls. Hungry people get cranky.
The where is crucial with committee members and marketing staff. Local hotels land the most event contracts, but depending where they’re coming from it can be a challenge.
At this desk I have informally suggested that they should get out a map of the area, use an old fashioned compass and stick pins or its digital twin, looking at the area with the members’ addresses and try to find a place nearest the cluster. Many of our subscribers live in an 801– ZIP code. But we continue putting events at downtown hotels because they often have the best ballrooms, and although valet prices aren’t always considered by event organizers, the seasoned soiree guest may well consider it.
The how is where the invitation/Evite gets to be fun but challenging as well and nonprofit events can cause a struggle to deliver the mission statement in order to draw in the reader.
By the way, we love getting follow-up information after the fundraiser. When we get information that an event raised X-number of dollars and it’s in the six digits, we should inquire as to what amount cleared after all the bills were paid.
With all that to consider, the bottom line is this press release form gives us the bare bones we need to encourage readers to come and spend their time and money. This form should be in the folder of all those planning a fundraiser.
The why is obvious, because your mission is to raise money and often, in an exciting and clever way.
To obtain this PR form, email me at firstname.lastname@example.org.
Denver Ballet Guild applications
The Denver Ballet Guild is taking membership applications for its Les Cygnettes group for girls in grades 6-8 and for Les Demoiselles, for girls in grades 9-12. For information visit www.denverballetguild.org.
Fun fundraising facts
Cocktails for a Cause has quarterly events to bring attention to and to ask guests to bring items for a different charity each time. The latest one was for the Tennyson Center, which had a great list of items they needed. Included in the take: 27,604 donated items valued at $22,304. Never a dull party this event was held at Wings Over the Rockies. The next event is Sept. 10 benefiting Wish For Wheels, a really unique gathering that for the first time includes men as well as women.
We look forward to the autumn onslaught of activity because we like you, our readers, and want to be part of your party.
Almost universally, men gobble up their dinners like they were driving a turbo-infused car driven by the likes of Mario Andretti. Fostering this etiquette problem are the wait staff who place each course down and within what seems like five minutes want to grab it back, circling the table like their lives depend on getting your dinner plate back to the kitchen like now.
Wolfing is bad for the offending eater’s body in several ways we won’t go into. To hold off the server, keep your fork just above the plate and keep your hand on it until you are ready to get on with what comes next.
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