Jeff “Schmitty” Schmitt was born in Denver to Cheryl Schmitt-Maniatis and Gary Schmitt. A graduate of Cherry Creek High School, Jeff was an all-conference athlete and integral part of the school’s first two 5A football state championships. He remained passionate about “Creek” football for the entirety of his life. After playing football at the University of Wyoming his freshman year of college, he transferred to Colorado State University where he played his sophomore year and received an undergraduate degree in economics.
Jeff began his career in the apparel business with Reebok in the early 1990s when the company first entered the apparel market. He was a born entrepreneur and risk taker with a vision to do it his way, which served him well when he and wife Tina started Active Fashion/Soybu/Colorado Clothing Company – an apparel industry leader and continuing success story.
Jeff was fun-loving with a quick wit and innate sense of humor. He had a large circle of friends, family and business associates. Jeff was an active member in the YPO Colorado chapter, and his forum was very important to him. Fiercely loyal to his inner circle and generous to a fault, he was a member of Cherry Hills Country Club and the Hideaway Golf Club in La Quinta, Calif. He also served as an advisory member of the board of directors for the Fred Tesone Alumni Foundation.
In spite of his professional success, Jeff always remained humble and willing to help others. He loved his family and friends and beamed with pride hearing daughter Grace sing and watching son Davis play football, lacrosse and golf. Jeff also enjoyed playing golf and traveling globally with Tina and the children and was a born competitor in sports, business and myriad other activities. He will be deeply missed and fondly remembered by all who knew him.
Jeff is survived by his parents, Cheryl and Gary, wife Tina and their children Grace, 16, and Davis, 13, and younger brothers, Scott and Corey, and extended family members.
In lieu of flowers, donations can be made to the Schmitty Scholarship Fund, c/o Larson and Larimer PC, 8400 E. Prentice Avenue, Suite 150, Greenwood Village, 80111. Tina, Grace and Davis will select a deserving student athlete from CCHS to honor each year with this award.
A Celebration of Life will be held Friday, Aug. 10, at 11 a.m. at the Cherry Hills Country Club, 4125 S. University Blvd., Cherry Hills Village.
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