SUBMITTED BY CLUB GREENWOOD
For the past 31 years, we have evolved from Greenwood Athletic Club, to Greenwood Athletic Club and Tennis Center, to Greenwood Athletic and Tennis Club. In our community, we’re known as “the Club” or “Greenwood,” so we’re changing our name to better reflect who we are…Club Greenwood.
“Rebranding to Club Greenwood is a natural transition,” said Paula Neubert, president and general manager. “The name is fresh, clean and easy to remember.”
Since day one, the club has been committed to innovation, working hard to stay ahead of the curve and offer its members the best in health and fitness. We conducted a brand study by surveying our members to confirm we are still promoting and marketing our club in the most effective and productive manner possible.
We found three factors differentiate us from our competition and keep our members coming; a home away from home, a place to choose your own adventure, and a club that provides the motivation. It’s clear, our brand essence is: The Best Part of Your Day.
We’re recognized worldwide as a place to find your strength through our expansive programs and services. Club Greenwood is a home away from home for many, a place to feel welcome, connected and inspired. Staff greets members by name and the café buzzes with friends connecting over coffee and smoothies.
“Club Greenwood is more than a place to work out. It’s a real community of members, trainers and staff,” said member Christine Marquez-Hudson. “It feels like a family. Not a day goes by without someone saying, ‘Can we go to the Club?’”
The new mark was created internally and incorporates the name and our beautiful mountain views. We look forward to everyone embracing our new look and new name…Club Greenwood! Visit us at ClubGreenwood.com.
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