Keynote speaker Jimmy Sengenberger with Carolyn Barlock
Jimmy Sengenberger plays harmonica and brought a collection. He grabbed the harmonica in the key of A, but played in the key of E. “I thought I’d confuse you about music before confusing you about millennials,” he said. “This generation is going to be the leaders of America and we need to shape the leaders. There’s a great opportunity to capture millennials,” said Sengenberger to the captive Cherry Creek Republican Women (CCRW) audience. “55% of millennials call themselves politically marginal which means winnable and persuadable. Don’t write them off. I believe millennials are natural born conservatives”, he continued. Sengenberger himself was an Arapahoe County Republican since age 13. The 2011 college grad was in middle school when 9/11 happened and in college during the financial collapse. Students were taught that the financial crisis was due to capitalism. He noted that to reach them, we need to communicate via social media. “AOC is great at social media. She is emblematic of millennials and even conservative millennial women admire her personally. I’m optimistic about my generation.
Millennials are age 22-38, born from 1981-1997. They are more entrepreneurial and innovative than any other generation today. The stereotype is true – they expect instant gratification. But, we need to acknowledge the burden of their student loan debts and that there are more single moms in this generation and more poverty while they saw banks being bailed out.”
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