As a part of an annual trip, Cherry Creek High School’s DECA chapter sent 14 seniors to New York City to explore and learn about some of the world’s most well-known and fastest-growing companies, including Facebook, Google, and Shake Shack.
On Oct. 11, the group of seniors and three chaperones boarded a plane and began their trip. On Thursday, the team visited three different companies.
The group got an official tour through the offices of Pop2Life, an experiential marketing company. Specializing in everything from prop making to social-media marketing, the company has different ways to market for any event or business.
Students were able to witness a hands-on presentation about how the company works with its clients and provided great insight about how to most effectively market a given subject.
Later, the group traveled to the headquarters of Shake Shack, a rapidly expanding brand that originated in New York. Focusing on fast friendly food that is healthy, the company is working on ways to provide healthy food to the masses without the typical sit down and wait time that goes along with a regular restaurant. At the meeting with marketing executives, DECA students learned about the goals and marketing strategy of the company.
Then, the students were fortunate enough to get the opportunity to visit the New York offices of Facebook. This was one of the group’s favorites. The building is on four different levels and is filled with kitchens and a giant food court that serves food all day.
Jamie Smolski, former Cherry Creek DECA student, showed the seniors around her work area and gave them a full presentation on her job at Facebook. Smolski works with Facebook’s biggest partner businesses to create ads for companies like Johnson & Johnson.
On Friday, the members of DECA visited the New York Stock Exchange, Google, Dō, and AXIS Promotions. The rare opportunity to tour a Google office was a highlight of the trip for many students and chaperones.
“The fun and inviting environment of the office made you want to live there, not just work there,” said senior Molly Powell. “The office was so unique in that it had so many comforts of a home or hangout, from beanbags to fire poles to showers, this place had everything one could possibly need to live. The Google office even had a full-time chef to cook up meals for the employees. It was astounding.”
The group spent the third full day in New York sightseeing. The 9/11 Memorial and Museum was one of the highlights. Another favorite activity was going up on the Empire State Building at night and looking out over the city. The students also visited Times Square, Chinatown and Little Italy. The New York City trip was action-packed and intense, but one of the most memorable experiences for the seniors.
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