With this issue, The Villager Media Group announces version 2.0 of theCorridor.biz, a business special section designed with input from, and created for business leaders and professionals in the Denver south area.
theCorridor.biz has taken the leap from the traditional, weekly print format, to a robust online digital platform, with a version that formats to mobile phones. Designed to update business leaders on regional business developments, whether they’re in their offices in Lone Tree, the Denver Technological Center, or Hong Kong, theCorridor.biz links to The Villager, but runs on its own digital platform.
This latest upgrade to theCorridor.biz continues to answer the needs of the business community, covering business news and information around and along the critical I-25 corridor, from around Colorado Boulevard southward, through Arapahoe county into Douglas County.
“When we first launched the print version in 2015, we were responding to the huge increase in economic activity in the Denver south area,” said publisher Bob Sweeney. “This upgrade continues to address the needs of business, especially the need for news mobility – for information to reach our audience no matter where they happen to be.”
In 2015, when The Villager Media Group first launched this new special section, some 25 percent of Colorado’s earned business income came from this corridor. In 2018 that figure is closer to 30 percent; a strong, statistical reason to provide enhanced coverage of the Denver south business sector.
“The economic growth across the metro Denver region is robust,” said J.J. Ament, executive director of the Denver Economic Development Corporation. “And with so many of the major players in the Denver south area, and our region’s record of collaboration, the coverage that theCorridor.biz can provide will be important.”
The Villager’s decision is made more important because it comes as other print media, including The Denver Post, are pulling back on their community and business reporting. It is a decision based on the understanding that it is in the news business, not the paper business and its history covering the Denver south goes back decades.
“This is an upgraded communications resource for an area that we’ve covered for 36 years,” said co-publisher Gerri Sweeney. “We have trusted journalistic credentials, we believe in good reporting and we know and understand this corridor and the many municipal entities we serve.”
While theCorridor.biz will have a familiar position near the middle of every weekly print issue, carrying timely news and information about business activities, product launches, corporate developments, much of its breaking news will be available digitally, updated as stories are finished.
One feature of theCorridor.biz version 1.0 that will continue in version 2.0, will be periodic in-depth reports focused on business categories vitally important to the Denver south corridor. The caveat; no single special section can hope to cover all the activity in many of these booming categories, meaning we will likely return to categories on a continuing basis.
(Insert quote from Mike Fitzgerald, president and CEO of the Denver South Economic Development Partnership.)
Upcoming first will be an in-depth report on the rapidly expanding financial services sector, which was first covered in August 2015. Other in-depth reports to which theCorridor.biz will return include technology and innovation, health care, education and job training, aviation and aerospace, development and real estate.
The business section will look at the state of professional services, including engineering, architecture and construction, and explore developments in the transportation and infrastructure progress necessary to undergird our economic expansion. theCorridor.biz will also examine new trends in the business community including co-working environments, innovation spaces, the growth of the Internet of Things (IoT) and many other social and economic categories with the input of business leaders.
“It’s vital for businesses, educational institutions, governments, and nonprofits to have a responsible and reliable news media reporting on developments and trends,” said South Metro Denver chamber executive vice president Doug Tisdale, who is also chairman of the Regional Transportation District board. “theCorridor.biz is answering a real need.”
Obviously, news media’s editorial content does not exist in a void; to provide solid journalistic coverage it requires corporate partners’ advertising support. The more businesses that recognize the professional, highly-educated, high-income individual and business audience this print and digital news medium delivers, the more news coverage can be provided.
“The Villager’s commitment to covering corridor business news is profound and long-term,” said Gerri Sweeney. “Our news business has always been based right here in the corridor.”
Those interested in advertising in the upcoming digital and print in-depth report on financial services should contact 303-503-1388.
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